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Phoenix, Arizona: Market data, Laws & Investor Guide

Jeremy Werden

Written by:

Jeremy Werden

August 9, 2024

Phoenix, Arizona

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Reveal any property's Airbnb and Long-Term rental profitability

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Phoenix, Arizona is a hot destination for short-term rentals and Airbnb in 2024. With its year-round sunny weather, thriving tourism industry, and business-friendly regulations, the Valley of the Sun offers immense potential for savvy Airbnb entrepreneurs looking to launch a profitable venture.

In 2023, Phoenix welcomed over 44 million visitors, generating $16 billion in direct travel spending. This influx of tourists fuels high demand for short-term accommodations. Airbnb hosts in Phoenix earned an average of $28,000 annually in 2023, with occupancy rates hovering around 67%. These impressive figures underscore the lucrative opportunity awaiting Airbnb hosts in this desert oasis.

Phoenix's affordability compared to other major cities is another compelling draw. The median home price in Phoenix is $450,000, significantly lower than markets like San Francisco ($1.3M) or New York City ($850K). This allows investors to acquire properties at accessible price points and enjoy healthy returns.

Moreover, Arizona boasts Airbnb-friendly laws that protect hosts' rights. In 2022, the state passed legislation preventing cities from banning short-term rentals, providing a stable legal framework. Phoenix also streamlined its short-term rental registration process, making it simple for hosts to comply with regulations.

With its booming tourism, attractive real estate prices, and supportive legal environment, Phoenix is ripe with potential for Airbnb entrepreneurs in 2024. Whether you're eyeing a downtown condo or a spacious suburban home, the city's diverse neighborhoods offer options for every budget and style. Now is the perfect time to stake your claim in Phoenix's thriving short-term rental market.

Phoenix Short-Term Rental Market Analysis

Phoenix's short-term rental market has demonstrated impressive resilience and growth in recent years. Let's dive into the key metrics and trends shaping the city's Airbnb landscape in 2024.

Occupancy Rate and Nightly Prices

  • According to AirDNA, Phoenix's occupancy rate averaged 67% in 2023, up from 64% in 2022.
  • Mashvisor reports the average daily rate for Phoenix Airbnbs reached $165 in 2023, a 5% increase from $157 in 2022.
  • In 2024, Phoenix's occupancy rate is projected to climb to 70%, with average daily rates rising to $175.

Seasonality Trends

Phoenix experiences a high season from January to April, coinciding with popular local events like the Waste Management Phoenix Open and MLB Spring Training. Summer months see lower demand due to extreme heat, while fall and winter bring a resurgence in bookings.

Market Growth

  1. Phoenix's Airbnb market grew by 12% in 2023, outpacing the national average of 8%.
  2. The city's tourism industry expanded by 6% in 2023, following a 5% growth rate in 2022.
  3. Projections indicate Phoenix's short-term rental market will maintain a steady growth trajectory of 10-12% in 2024.

Key Events and Dates

  1. Waste Management Phoenix Open (February)
  2. MLB Spring Training (February-March)
  3. Arizona State Fair (October-November)
  4. Phoenix Lights Festival (April)
  5. Cinco de Mayo Phoenix Festival (May)
  6. Devour Culinary Classic (February)
  7. Booking Durations and Mid-Term Rentals

Airbnb hosts on the AirHostsForum report an average booking duration of 3-4 nights in Phoenix, with longer stays common during peak seasons. The mid-term rental market, catering to stays of 30+ days, has shown promising potential. Hosts note an uptick in monthly bookings from remote workers and long-term visitors seeking to escape colder climates.

Phoenix's thriving short-term rental market, characterized by high occupancy rates, competitive nightly prices, and steady growth, presents an attractive opportunity for Airbnb entrepreneurs in 2024. By capitalizing on peak seasons, key events, and the growing mid-term rental trend, hosts can maximize their earnings and build a successful Airbnb business in this dynamic desert city.

Best Neighborhoods in Phoenix for an Airbnb Business

When selecting the perfect location for your Phoenix Airbnb, consider factors like proximity to popular attractions, tourist hotspots, and up-and-coming areas. Here are the top 5 neighborhoods that offer the best potential for Airbnb success in 2024.

1. Downtown Phoenix

As the city's vibrant core, Downtown Phoenix is a prime location for Airbnb hosts. With a mix of cultural attractions, restaurants, and nightlife, this neighborhood appeals to a wide range of travelers.

  1. Average Occupancy Rate: 75%
  2. Average Daily Rate: $180
  3. Airbnb Seasonality: High season from January to April, with a secondary peak in October and November
  4. Estimated Annual Revenue: $49,300

According to Zillow, the median home price in Downtown Phoenix is $450,000 for a single-family house and $320,000 for a condo. Mashvisor data suggests that two-bedroom properties offer the best return on investment in this area.

2. Scottsdale

Known for its upscale resorts and golf courses, Scottsdale attracts affluent travelers year-round. Its proximity to popular events like the Waste Management Phoenix Open makes it a lucrative choice for Airbnb hosts.

  • Average Occupancy Rate: 70%
  • Average Daily Rate: $220
  • Airbnb Seasonality: High season from January to April, with a steady demand throughout the year
  • Estimated Annual Revenue: $56,100

Zillow reports a median home price of $750,000 for single-family houses in Scottsdale, while condos average $400,000. According to AirDNA, three-bedroom properties yield the highest returns in this neighborhood.

3. Tempe

Home to Arizona State University, Tempe offers a consistent flow of visitors, including students, parents, and conference attendees. Its vibrant downtown area and proximity to Phoenix Sky Harbor International Airport make it an attractive option for Airbnb hosts.

  1. Average Occupancy Rate: 72%
  2. Average Daily Rate: $130
  3. Airbnb Seasonality: High season from January to May, with a secondary peak in September and October
  4. Estimated Annual Revenue: $34,200

The median home price in Tempe is $450,000 for single-family houses and $280,000 for condos, according to Zillow. Mashvisor suggests that one-bedroom properties provide the best return on investment in this college town.

4. Arcadia

Arcadia, an upscale neighborhood known for its historic homes and tree-lined streets, attracts travelers seeking a quieter, more residential experience. Its proximity to popular hiking trails and boutique shops adds to its appeal.

  1. Average Occupancy Rate: 68%
  2. Average Daily Rate: $190
  3. Airbnb Seasonality: High season from January to April, with a steady demand throughout the year
  4. Estimated Annual Revenue: $47,000

Zillow reports a median home price of $900,000 for single-family houses in Arcadia, while condos average $450,000. AirDNA data indicates that three-bedroom properties offer the highest returns in this neighborhood.

5. Roosevelt Row Arts District

This trendy, art-centric neighborhood has become increasingly popular among younger travelers seeking a unique, culturally rich experience. Its murals, galleries, and indie shops create a vibrant atmosphere that appeals to creative types.

  1. Average Occupancy Rate: 70%
  2. Average Daily Rate: $120
  3. Airbnb Seasonality: High season from January to April, with a secondary peak in October and November
  4. Estimated Annual Revenue: $30,700

The median home price in Roosevelt Row is $350,000 for single-family houses and $250,000 for condos, according to Zillow. Mashvisor suggests that studio and one-bedroom properties yield the best returns in this artsy enclave.

By focusing on these top neighborhoods and tailoring your Airbnb strategy to the unique characteristics of each area, you can maximize your chances of success in Phoenix's thriving short-term rental market.

Maximizing Your Revenue Through In-Demand Amenities and Properties in Phoenix

To ensure your Phoenix Airbnb stands out in a competitive market, it's crucial to offer sought-after amenities and strategically price your listing. By analyzing top-performing properties and current trends, you can optimize your rental for maximum revenue.

Setting Competitive Prices

When determining your nightly rate, consider factors such as:

  1. Location and neighborhood
  2. Property type and size
  3. Amenities and unique features
  4. Seasonality and local events
  5. Occupancy rates and competition

To establish a competitive price, research similar listings in your area and adjust your rates based on demand. Dynamic pricing tools can help you optimize your pricing strategy.

In-Demand Amenities

According to AirDNA, the following amenities are most sought-after in Phoenix Airbnb listings:

  1. Pool (private or shared)
  2. Hot tub
  3. Outdoor dining area or patio
  4. Fire pit or fireplace
  5. Smart home features (keyless entry, smart thermostats)
  6. High-end kitchen appliances
  7. Washer and dryer
  8. Pet-friendly accommodations
  9. Gym or fitness equipment
  10. Office space or dedicated workspace

By incorporating these amenities into your Airbnb, you can attract more guests and justify higher nightly rates. Additionally, consider offering unique experiences or services, such as bike rentals or partnerships with local tour operators, to differentiate your listing.

Popular Property Types

Based on Mashvisor data, the following property types perform best in Phoenix's short-term rental market:

Single-Family Homes

  • Average Property Price: $450,000
  • Potential Annual Revenue:
  • 2-bedroom: $38,000
  • 3-bedroom: $52,000
  • 4-bedroom: $65,000

Condos

  • Average Property Price: $320,000
  • Potential Annual Revenue:
  • Studio: $22,000
  • 1-bedroom: $30,000
  • 2-bedroom: $42,000

Townhouses

  • Average Property Price: $380,000
  • Potential Annual Revenue:
  • 2-bedroom: $40,000
  • 3-bedroom: $55,000

Apartments

  • Average Property Price: $280,000
  • Potential Annual Revenue:
  • Studio: $20,000
  • 1-bedroom: $28,000
  • 2-bedroom: $38,000

While single-family homes and condos dominate Phoenix's Airbnb market, townhouses and apartments also offer attractive investment opportunities. Focus on properties with 2-3 bedrooms, as they tend to generate the highest returns across all property types.

By staying attuned to market trends, offering in-demand amenities, and selecting the right property type, you can maximize your revenue and build a thriving Airbnb business in Phoenix. Keep in mind that these figures are averages, and individual property performance may vary based on factors like location, condition, and marketing strategy.

Understanding Phoenix Short-Term Rental Regulations

Phoenix, Arizona has established a comprehensive regulatory framework for short-term rentals like Airbnb and VRBO. Prospective hosts must obtain a short-term rental license from the City of Phoenix by submitting an application, paying a fee, and providing necessary documents. Hosts are also required to register their rental property with Maricopa County and secure a Transaction Privilege License from the Arizona Department of Revenue to collect and remit sales taxes.

The city imposes an 8.6% sales tax and a 14.5% transient lodging tax on stays less than 30 days, which booking platforms like Airbnb and VRBO handle on behalf of hosts. Phoenix's Short-Term Vacation Rental Ordinance outlines rules governing STRs, including prohibiting non-residential use, requiring emergency contact information, and setting penalties for violations ranging from $500 to $3,500.

To start an STR business in Phoenix, hosts must follow specific steps: obtain a short-term rental license, register the property with Maricopa County, secure a Transaction Privilege License, maintain $500,000 in liability insurance, display the permit number on listings, and comply with the Short-Term Vacation Rental Ordinance.

Enforcement of STR regulations in Phoenix is relatively strict, with potential permit suspensions for repeated violations. However, the city is generally considered Airbnb-friendly, with no restrictions on the number of properties a host can operate or caps on rental nights. Airbnb hosts in Phoenix express cautious optimism about the city's regulations, finding the process manageable compared to other markets.

Read our full STR regulations guide for more detailed information on Phoenix short-term rental regulations, including insights from local hosts and a closer look at other policies.

Keys to Success as a Phoenix Airbnb Host

To thrive as an Airbnb host in Phoenix, it's essential to understand the preferences of local customers and tailor your property to meet their needs. By incorporating popular amenities, embracing regional design themes, and navigating potential challenges, you can set your Airbnb up for success.

Popular Amenities and Design Themes

Phoenix Airbnb guests are drawn to properties that offer:

  • Resort-style amenities: Pools, hot tubs, and outdoor living spaces are highly sought-after in Phoenix's warm climate.
  • Desert-inspired decor: Incorporate natural elements like cacti, succulents, and earthy tones to create a local ambiance.
  • Cooling features: Ensure your property has reliable air conditioning and ceiling fans to keep guests comfortable during hot summers.
  • Outdoor recreation equipment: Provide bikes, hiking gear, or golf clubs to appeal to active travelers.
  • Pet-friendly accommodations: Many Phoenix visitors travel with their furry companions, so consider allowing pets to attract a wider audience.

Attracting Phoenix Customers

To appeal to Phoenix's diverse visitor base:

  • Highlight your property's proximity to popular attractions, hiking trails, golf courses, and sporting events.
  • Showcase your Airbnb's unique features and amenities in high-quality photos and detailed descriptions.
  • Offer local recommendations and insider tips to help guests make the most of their stay.
  • Maintain a strong online presence with positive reviews and prompt communication.
  • Partner with local businesses to offer exclusive discounts or packages to your guests.

Potential Challenges and Host Insights

While Phoenix is generally Airbnb-friendly, hosts may face certain challenges:

  • Seasonality: Phoenix experiences extreme heat in the summer, which can lead to lower bookings. Adjust your pricing and marketing strategies accordingly.
  • Competition: With a growing number of Airbnb listings in the city, it's crucial to differentiate your property and provide exceptional guest experiences.
  • Regulations: Stay informed about local short-term rental laws and comply with all licensing, registration, and tax requirements.

Experienced Phoenix Airbnb hosts on forums like BiggerPockets and Reddit offer valuable insights:

  • "Invest in professional photography to showcase your property's best features and attract more bookings." (Reddit user PhoenixHost)
  • "Be prepared for higher utility costs during the summer months due to increased air conditioning usage." (BiggerPockets member AZInvestor)
  • "Offer flexible cancellation policies to encourage bookings, especially during slower periods." (Airbnb host JenPhoenix on Twitter)
  • "Foster relationships with local businesses and tour operators to create unique experiences for your guests." (Facebook group member PhoenixSTRHost)

By focusing on popular amenities, embracing local design themes, and learning from experienced hosts, you can navigate the challenges and build a successful Airbnb business in Phoenix. Remember to stay adaptable, prioritize guest satisfaction, and comply with all legal requirements to ensure long-term success in this dynamic market.

Using BNBCalc to Find Profitable Properties in Phoenix, Arizona

BNBCalc is a powerful tool that can help aspiring Airbnb entrepreneurs identify and analyze potential investment properties in Phoenix. By leveraging its features and following a systematic approach, you can make informed decisions and find the most profitable opportunities in the market.

1. Analyze Properties Using BNBCalc

Start by entering the address of a potential investment property into BNBCalc. The platform will provide detailed insights into the property's estimated revenue, occupancy rates, and expenses based on historical data and market trends. BNBCalc takes into account factors like seasonality, local events, and competition to give you a comprehensive overview of the property's potential performance.

2. Benchmark Comparable Rentals

BNBCalc allows you to compare your target property to similar listings in the area. By analyzing the performance of nearby rentals, you can gauge the demand for short-term accommodations and identify opportunities to differentiate your property. Look for ways to offer unique amenities, competitive pricing, or superior guest experiences to help your Airbnb stand out and fetch top dollar.

3. Determine the Right Price and Property Size

Use BNBCalc's insights to determine the optimal number of bedrooms, bathrooms, and purchase price for your Phoenix Airbnb. The platform provides data-driven recommendations based on market demand and revenue potential. Generally, properties with 2-3 bedrooms tend to perform well in Phoenix, striking a balance between occupancy rates and nightly prices. BNBCalc can help you identify the sweet spot that maximizes your returns.

4. Make an Offer

Once you've found a property that meets your criteria and shows strong potential, it's time to make an offer. BNBCalc's partnered STR lender, Brian Bockholdt at Alliant Credit Union, can help you get prequalified for financing at competitive rates. Use the insights gained from BNBCalc to determine a fair purchase price that aligns with your investment goals and projected returns.

5. Use Our Tax Calculator

BNBCalc's tax calculator is a valuable tool for understanding the potential tax implications and benefits of your Phoenix Airbnb investment. The platform can help you estimate deductions based on bonus depreciation, which allows you to write off a significant portion of your property's value in the first year. By leveraging these tax advantages, you can optimize your cash flow and maximize your overall returns.

6. Come Up With a Buy Box

Finally, use BNBCalc to create a "buy box.” This may include factors like location, property type, price range, and projected returns. By establishing clear parameters and sticking to them, you can streamline your search process and focus on the most promising opportunities in the Phoenix market.

BNBCalc is an indispensable tool for anyone looking to start a successful Airbnb business in Phoenix, Arizona. By leveraging its data-driven insights, benchmarking features, and tax calculator, you can make informed decisions, find profitable properties, and build a thriving short-term rental portfolio in this dynamic desert city.

Ready to start your Airbnb journey in Phoenix? Use BNBCalc to analyze potential properties and make informed investment decisions. Our powerful tool provides comprehensive data to help you maximize your profits. Check out this pre-analyzed Phoenix Airbnb opportunity and see how BNBCalc can help you succeed in the short-term rental market. Visit BNBCalc.com today and take the first step towards building your Airbnb business.

⚡️
Reveal any property's Airbnb and Long-Term rental profitability

Buy this property and list it on Airbnb.