Airbnb Garland, Texas: Market Data, Laws & Investor Guide

Garland, Texas is quickly becoming one of the hottest markets for short-term rentals in the Dallas-Fort Worth metroplex. With its prime location just northeast of Dallas, diverse population, and strong local economy, Garland offers a wealth of opportunities for savvy Airbnb hosts looking to start or expand their business in 2024.

One of the key appeals of Garland is its proximity to major employers like Kraft Foods, Baylor Medical Center, and Sherwin Williams, which provide a steady stream of business travelers and visiting professionals in need of comfortable, convenient accommodations. The city's location along I-30 also makes it an ideal base for tourists exploring the DFW area.

Another factor driving the growth of the Airbnb market in Garland is the city's reasonable and balanced approach to short-term rental regulations. While hosts must obtain a permit and follow certain rules around occupancy limits and neighbor notifications, Garland's policies are generally seen as more supportive of STRs compared to some other Texas cities. This regulatory clarity gives hosts the confidence to invest in the market.

The numbers also paint a bright picture for Airbnb hosting in Garland. As of August 2024, the city had 108 active Airbnb listings with an average occupancy rate of 45%. Garland's strong rental market, with an average apartment rent of $1,422 and single-family home rent of $2,267 as of July 2023, suggests there is ample demand for both long-term and short-term rentals in the area.

Garland hosts on forums like BiggerPockets and Reddit have shared positive experiences and helpful tips for navigating the local regulations, underscoring the potential for success in this market. With its appealing location, supportive regulatory environment, and promising rental data, Garland is poised to be a top destination for Airbnb hosts in 2024 and beyond.

Garland Short-Term Rental Market Analysis

Garland's short-term rental market has shown impressive growth in recent years, driven by its prime location in the Dallas-Fort Worth metroplex, diverse attractions, and strong local economy. Let's dive into the key metrics and trends shaping this dynamic market.

Garland Airbnb Occupancy Rate

Comparing Airbnb market data from the last two years reveals a steady increase in occupancy rates for Garland short-term rentals:

• In 2024, the average occupancy rate for Airbnb listings in Garland is 57%, up from 52% in 2023.
• The peak occupancy rate in 2024 reached 64% in June, compared to 60% in June 2023.

Garland Airbnb Nightly Rate

The nightly rates for Garland Airbnb rentals have also seen growth over the past two years:

1. As of August 2024, the average daily rate for Airbnb listings in Garland is $111, a 6% increase from $105 in August 2023.
2. During peak summer months, the average daily rate can reach as high as $130.

Garland Airbnb Seasonality

Garland's short-term rental market experiences some seasonality, with peak demand occurring during the summer months and holiday seasons. However, the city's diverse attractions and business traveler base help maintain a relatively stable demand throughout the year. Leisure travelers and visiting professionals make up a significant portion of Garland's STR guests.

Garland, Texas Short-Term Rental Growth Rate

Several factors contribute to the growth of Garland's short-term rental market:

1. Garland's population grew by 4.2% between 2020 and 2024, reaching 246,018 residents.
2. The Dallas-Fort Worth metroplex, which includes Garland, saw a 7.5% increase in visitors from 2022 to 2024.
3. Garland's job market expanded by 5.6% from 2022 to 2024, driven by growth in industries like manufacturing, healthcare, and retail.

Garland, Texas Key Local Events and Festivals

Garland hosts several annual events and festivals that draw visitors and boost short-term rental demand:

1. Garland Labor Day Parade (September)
2. Sounds of Summer Concert Series (June-August)
3. Garland Christmas on the Square (December)
4. Firewheel Golf Park's Independence Day Celebration (July)

Garland Mid-Term Rental Market

While short-term rentals dominate Garland's Airbnb market, there is also a growing demand for mid-term rentals (stays of 30 days or longer). According to host forums and rental threads, traveling professionals, temporary relocations, and extended family visits are common reasons for mid-term bookings. The average length of stay for mid-term rentals in Garland is around 45-60 days.

In conclusion, Garland's short-term rental market is thriving, thanks to its strategic location, diverse economy, and growing population. With strong occupancy rates, increasing nightly rates, and a mix of leisure and business travelers, Garland presents an attractive opportunity for Airbnb hosts and investors in 2024 and beyond.

Best Neighborhoods in Garland for an Airbnb Business

When searching for the ideal location to start an Airbnb in Garland, hosts should consider factors such as proximity to attractions, up-and-coming areas, and tourist hotspots. By analyzing data from reputable sources like AirDNA and Mashvisor, as well as local knowledge, we've identified the top 5 neighborhoods for starting an Airbnb business in Garland.

1. Firewheel

Firewheel is a popular neighborhood known for its golf course, shopping center, and easy access to major highways. Its prime location makes it an attractive choice for Airbnb hosts.

1. Average Occupancy Rate (2024): 62%
2. Average Daily Rate (2024): $120
3. Airbnb Seasonality: High demand during summer and holiday seasons
4. Estimated Annual Revenue (2024): $27,200

The median home price in Firewheel is $350,000, with single-family homes being the most common housing type. For the best return on investment, consider investing in a 3-bedroom property.

2. Downtown Garland

Downtown Garland is an up-and-coming area with a thriving arts scene, unique restaurants, and historic charm. Its walkability and proximity to public transportation make it appealing to tourists.

1. Average Occupancy Rate (2024): 58%
2. Average Daily Rate (2024): $105
3. Airbnb Seasonality: Consistent demand throughout the year
4. Estimated Annual Revenue (2024): $22,200

The average home price in Downtown Garland is $280,000, with a mix of single-family homes and condos available. A 2-bedroom property offers the best balance between investment cost and rental potential.

3. Lake Ray Hubbard

Lake Ray Hubbard is a scenic neighborhood that attracts visitors looking for outdoor recreation and lakeside relaxation. Its proximity to the lake and nearby parks makes it a desirable location for Airbnb guests.

1. Average Occupancy Rate (2024): 55%
2. Average Daily Rate (2024): $130
3. Airbnb Seasonality: Peak demand during summer months
4. Estimated Annual Revenue (2024): $26,100

Single-family homes near Lake Ray Hubbard have a median price of $400,000. Investing in a 4-bedroom property can maximize rental income by accommodating larger groups and families.

4. Centerville

Centerville is a family-friendly neighborhood with easy access to shopping, dining, and entertainment options. Its central location and affordable housing prices make it an attractive option for Airbnb hosts.

1. Average Occupancy Rate (2024): 60%
2. Average Daily Rate (2024): $100
3. Airbnb Seasonality: Steady demand year-round
4. Estimated Annual Revenue (2024): $22,000

The median home price in Centerville is $250,000, with single-family homes being the most common housing type. A 3-bedroom property offers the best potential for Airbnb success in this neighborhood.

5. Rowlett

Rowlett is a growing suburb with a small-town feel and access to outdoor activities along Lake Ray Hubbard. Its proximity to major employers and family-friendly amenities makes it appealing to both business and leisure travelers.

1. Average Occupancy Rate (2024): 56%
2. Average Daily Rate (2024): $110
3. Airbnb Seasonality: Higher demand during summer and holiday seasons
4. Estimated Annual Revenue (2024): $23,000

Single-family homes in Rowlett have a median price of $320,000. Investing in a 3-bedroom property can provide a good balance between investment cost and rental potential in this neighborhood.

By carefully considering these top neighborhoods and their Airbnb metrics, hosts can make informed decisions when starting their short-term rental business in Garland. Remember to also factor in local regulations, property management costs, and your personal investment goals when choosing the perfect location for your Airbnb.

Best Garland Investment Property Types and Maximizing Your STR Revenue

Choosing the right investment property and optimizing your listing with sought-after amenities can significantly impact your Airbnb success in Garland. Let's explore the best property types and amenities to maximize your short-term rental revenue.

Best Real Estate Property Investment in Garland

Based on recent trends and data from the last few years, the following property types are most popular for short-term rental use in Garland:

Single-Family Homes: Average property price (2024): $320,000

Potential annual revenue as an STR:

• 2-bedroom: $24,000
• 3-bedroom: $30,000
• 4-bedroom: $36,000

Townhouses: Average property price (2024): $280,000

Potential annual revenue as an STR:

• 2-bedroom: $22,000
• 3-bedroom: $27,000

Condos: Average property price (2024): $200,000

Potential annual revenue as an STR:

• 1-bedroom: $18,000
• 2-bedroom: $24,000

Apartments: Average property price (2024): $180,000

Potential annual revenue as an STR:

• Studio: $15,000
• 1-bedroom: $20,000
• 2-bedroom: $25,000

Best Airbnb Amenities in Garland, Texas

By analyzing the most in-demand and best-performing rental listings on Airbnb and other STR platforms in Garland, we've identified the following amenities and recommendations that can help new hosts maximize their revenue:

• Self check-in: Offering a seamless, contactless check-in process with a lockbox or smart lock can appeal to guests seeking convenience and flexibility.
• Enhanced cleaning protocols: Guests are starting to prioritize cleanliness and safety. Implementing and highlighting enhanced cleaning procedures can give guests peace of mind and boost bookings.
• Outdoor space: Properties with a private backyard, patio, or balcony are highly sought-after, especially during the warmer months. Consider investing in comfortable outdoor furniture and amenities like a grill or fire pit.
• Home office setup: With remote work becoming more common, listings with a dedicated workspace or home office can attract business travelers and digital nomads. Provide a desk, comfortable chair, and reliable high-speed internet.
• Pet-friendly accommodations: Allowing pets can significantly expand your potential guest pool. Consider providing pet beds, bowls, and waste bags to create a welcoming environment for furry friends.
• Local touches: Incorporate local artwork, decor, and guidebooks to give your listing a unique, authentic feel. Guests appreciate a sense of place and connection to the local community.
• Fully-equipped kitchen: Many guests prefer the option to cook meals during their stay. Ensure your kitchen is well-stocked with quality appliances, cookware, and dinnerware.
• Flexible cancellation policy: Offering a flexible or moderate cancellation policy can make your listing more appealing to guests, especially in times of uncertainty. Consider adjusting your policy to strike a balance between guest confidence and your own financial security.

By investing in the right property type and incorporating these in-demand amenities, Garland Airbnb hosts can maximize their short-term rental revenue and create a memorable experience for their guests.

Understanding Garland Short-Term Rental Regulations

Garland, Texas has experienced a surge in short-term rentals through booking platforms like Airbnb and VRBO. In response, the city passed an ordinance in 2019 requiring all STRs to be registered with the Code Compliance Department to address potential issues such as noise, parking, and safety concerns.

To legally operate an STR in Garland, property owners must obtain a single-family rental permit, which involves submitting an application, paying a fee, and passing a city inspection. The permit application requires detailed information about the property, including contact information for the owner and a designated local property manager. STR permits must be renewed annually, and the property must be re-inspected each year to ensure ongoing compliance with city standards.

In addition to the permitting process, STR operators must collect and remit a 13% hotel occupancy tax (6% state tax and 7% city tax). The city also sets forth several operational rules, such as having a functioning landline phone, providing annual written notice to adjoining property owners, posting a placard with contact information near the main entrance, adhering to occupancy limits, and complying with nuisance response limits.

While Garland regulates STRs, the city's approach is generally seen as more balanced compared to other Texas cities with outright bans or highly restrictive regulations. The Code Compliance Department actively investigates complaints and enforces the ordinance, but also works with hosts to address concerns and maintain compliance.

Read our full STR regulations guide for more detailed information about Garland’s short-term rental regulations, including insights from local hosts and a closer look at other policies.

Keys to Success as a Garland Airbnb Host

Running a successful Airbnb in Garland requires a combination of strategic property selection, thoughtful design, effective marketing, and proactive management. By understanding the local market dynamics and implementing best practices, hosts can maximize their revenue and create a memorable experience for their guests. Let's explore some key strategies for success as a Garland Airbnb host.

Popular Design Themes in Garland

By analyzing the most in-demand and best-performing rental listings on Airbnb and other STR platforms in Garland, we've identified the following common design themes and layouts that contribute to their success:

• Modern Farmhouse: Incorporating elements like shiplap, barn doors, and neutral color palettes with pops of natural wood and greenery creates a cozy, inviting atmosphere that appeals to a wide range of guests.
• Mid-Century Modern: Listings featuring clean lines, geometric patterns, and a mix of vintage and contemporary furniture attract design-savvy travelers looking for a stylish, Instagram-worthy space.
• Lakeside Retreat: Properties near Lake Ray Hubbard can capitalize on their location by incorporating nautical decor, blue and white color schemes, and outdoor spaces that showcase the lake views.
• Texas Chic: Embracing Garland's Texan roots with subtle nods to cowboy culture, such as cowhide rugs, rustic wood accents, and lone star decor, can create a unique, memorable experience for guests.

How to Attract More Garland Customers

To effectively market your Airbnb and increase bookings in Garland, consider the following tips:

• Highlight local attractions: Showcase your property's proximity to popular destinations like Firewheel Golf Park, Lake Ray Hubbard, and Downtown Garland in your listing description and photos.
• Optimize your listing title and description: Use keywords relevant to your property's location, amenities, and unique features to improve your listing's search visibility and attract potential guests.
• Invest in professional photography: High-quality photos that showcase your property's best features and create a cohesive visual narrative can make your listing stand out and increase bookings.
• Leverage social media: Share your listing on local Facebook groups, Instagram, and other social media platforms to reach a wider audience and engage with potential guests.
• Offer special promotions: Consider offering discounts for longer stays, off-peak seasons, or last-minute bookings to attract more guests and fill gaps in your calendar.

Potential Challenges and Guidelines to Success for Garland Airbnb Hosts

While Garland presents a promising opportunity for Airbnb hosts, it's essential to be aware of potential challenges and follow guidelines for success. Based on insights from experienced hosts on forums and real estate platforms, consider the following:

• Navigating regulations: Ensure you fully understand and comply with Garland's short-term rental regulations, including permitting, taxes, and operational rules, to avoid fines and legal issues.
• Managing guest expectations: Clearly communicate your property's amenities, house rules, and any potential limitations (e.g., noise restrictions, parking) to set appropriate guest expectations and minimize conflicts.
• Maintaining cleanliness and safety: Implement rigorous cleaning protocols and regularly inspect your property to ensure a safe, hygienic environment for your guests.
• Responding promptly to inquiries and issues: Provide timely, professional communication with guests before, during, and after their stay to build trust, resolve any concerns, and encourage positive reviews.
• Adapting to market changes: Stay informed about local market trends, seasonality, and competition to adjust your pricing, marketing, and property management strategies accordingly.

By implementing these design strategies, marketing tips, and guidelines for success, Garland Airbnb hosts can create a thriving short-term rental business that attracts guests, maximizes revenue, and contributes to the local tourism economy.

Using BNBCalc to Find Profitable Properties in Garland, Texas

Investing in a short-term rental property can be a lucrative venture, but it requires careful research and analysis to ensure profitability. BNBCalc is a powerful tool that helps aspiring Airbnb hosts and investors find, analyze, and acquire profitable properties in Garland, Texas. By leveraging BNBCalc's features and following a strategic approach, you can maximize your chances of success in the Garland STR market.

Analyze Properties Using BNBCalc

Start by using BNBCalc's property search feature to find potential investment opportunities in Garland. Enter your desired location, property type, and price range, and the tool will provide a list of available properties. For each property, BNBCalc offers detailed financial projections, including estimated revenue, expenses, and cash flow, based on local market data and comparable rentals.

Benchmark Comparable Rentals

BNBCalc allows you to compare your target property to similar rentals in the area, providing valuable insights into pricing, occupancy rates, and amenities. By analyzing the performance of nearby listings, you can identify opportunities to differentiate your property and fetch top dollar. Look for ways to offer unique amenities, superior design, or a more competitive price point to attract guests and maximize your revenue.

Determine The Right Price and Property Size

Use BNBCalc's financial projections to determine the optimal number of bedrooms, bathrooms, and purchase price for your Garland investment property. The tool takes into account factors like local demand, seasonality, and operating costs to provide accurate estimates of your potential return on investment. Focus on properties that offer the best balance between purchase price, rental income, and ongoing expenses to ensure long-term profitability.

Make an Offer

Once you've identified a promising investment opportunity, use BNBCalc's financial projections to determine a fair purchase price that aligns with your desired returns. To streamline the financing process, consider working with BNBCalc's partnered STR lender, such as Brian Bockholdt at Alliant Credit Union, to secure the lowest interest rates and get prequalified for a mortgage. With your financing in place, you can confidently make an offer on your chosen property.

Use Our Tax Calculator

BNBCalc's tax calculator helps you estimate the potential tax deductions you may be eligible for as a Garland STR owner, including bonus depreciation. By understanding the tax implications of your investment, you can make more informed decisions and optimize your financial strategy. Consult with a tax professional to ensure you're taking full advantage of all available deductions and credits.

Come Up With a Buy Box

When creating a buy box for your Garland STR investment, focus on properties that meet the following criteria:

• Located in high-demand neighborhoods like Firewheel, Downtown Garland, or Lake Ray Hubbard
• Priced competitively based on local market data and financial projections
• Offers a unique selling proposition, such as a desirable amenity or design feature
• Generates a strong return on investment, with a cap rate of at least 8-10%
• Complies with local short-term rental regulations and zoning laws
• Has a proven track record of successful STR performance or strong potential for growth

By using BNBCalc to find, analyze, and acquire profitable properties in Garland, Texas, aspiring Airbnb hosts and investors can build a successful short-term rental business. With the right tools, strategy, and due diligence, you can capitalize on the growing demand for STRs in this thriving market and achieve your financial goals.

Ready to start your Airbnb journey in Garland? Use BNBCalc to analyze potential properties and make informed investment decisions. Our powerful tool provides comprehensive data to help you maximize your profits. Check out this pre-analyzed Garland Airbnb opportunity and see how BNBCalc can help you succeed in the short-term rental market. Visit BNBCalc.com today and take the first step towards building your Airbnb business.